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Editorial

How we pick

Useful first. Funny when it fits. Willing to say something flopped.

Purrstrings is an editorial recommendation site run by Ash — someone who’s spent about six years in professional pet care (200+ clients) and also lives with five cats (Menace, Mayhem, Jynx, Luci, and Mazi). Products show up here because they earned a place through real use, repeated household exposure, or a clear editorial case — not because a spreadsheet said “high conversion.”

Today’s live catalog is simpler than the full taxonomy below: every product currently featured in our live picks is something Ash has personally bought and used with their own cats. The other evidence labels still matter for future coverage — client-home patterns, long-term favorites, and clearly marked research/editorial picks — so we keep them honest instead of pretending personal ownership is the only kind of useful knowledge.

Evidence types you’ll see

When we have enough confidence, picks can carry a label. If there’s no label, we haven’t assigned one yet — we don’t invent experience.

  • Personally used. Ash bought it and used it with their own cats.
  • Used in client homes. Seen or used in the course of professional pet-care work in a client home.
  • Seen repeatedly in client homes. The same kind of product showed up across multiple client households enough times to notice a pattern.
  • Long-term household favorite. Not a two-week fling — something that stayed in rotation.
  • Editorial pick. Recommended from research, comparison, or category judgment — clearly not the same as “I own this.”

What we actually weigh

  • Whether pets engage with it (or correctly ignore it)
  • Durability in a real living room, not a showroom
  • Cleanup and maintenance you’ll actually keep up with
  • Ease of use for tired humans
  • Owner convenience vs. theater
  • Value — cheap that works beats expensive that performs
  • Repurchase / repeat use
  • Obvious failure points (smell, noise, sharp edges, dead batteries)

What this is not

This is not lab testing. Not a multi-product “rigorous protocol.” Not veterinary, behavioral, or nutrition advice. If your cat needs medical help, call a veterinarian.

Affiliate relationships do not determine inclusion. We may earn a commission if you buy through a link — you shouldn’t pay more for that, and a commission never purchases a glowing write-up. See the affiliate disclosure.

More about Ash and why this site exists: About. Browse what’s currently featured: Best products.

The list

Your cat doesn’t need another newsletter. You might.

New favorites worth buying, guides when you’re mid-decision, and the occasional ridiculous cat thing — without daily inbox harassment.