Editorial
How we pick
Useful first. Funny when it fits. Willing to say something flopped.
Purrstrings is an editorial recommendation site run by Ash — someone who’s spent about six years in professional pet care (200+ clients) and also lives with five cats (Menace, Mayhem, Jynx, Luci, and Mazi). Products show up here because they earned a place through real use, repeated household exposure, or a clear editorial case — not because a spreadsheet said “high conversion.”
Today’s live catalog is simpler than the full taxonomy below: every product currently featured in our live picks is something Ash has personally bought and used with their own cats. The other evidence labels still matter for future coverage — client-home patterns, long-term favorites, and clearly marked research/editorial picks — so we keep them honest instead of pretending personal ownership is the only kind of useful knowledge.
Evidence types you’ll see
When we have enough confidence, picks can carry a label. If there’s no label, we haven’t assigned one yet — we don’t invent experience.
- Personally used. Ash bought it and used it with their own cats.
- Used in client homes. Seen or used in the course of professional pet-care work in a client home.
- Seen repeatedly in client homes. The same kind of product showed up across multiple client households enough times to notice a pattern.
- Long-term household favorite. Not a two-week fling — something that stayed in rotation.
- Editorial pick. Recommended from research, comparison, or category judgment — clearly not the same as “I own this.”
What we actually weigh
- Whether pets engage with it (or correctly ignore it)
- Durability in a real living room, not a showroom
- Cleanup and maintenance you’ll actually keep up with
- Ease of use for tired humans
- Owner convenience vs. theater
- Value — cheap that works beats expensive that performs
- Repurchase / repeat use
- Obvious failure points (smell, noise, sharp edges, dead batteries)
What this is not
This is not lab testing. Not a multi-product “rigorous protocol.” Not veterinary, behavioral, or nutrition advice. If your cat needs medical help, call a veterinarian.
Affiliate relationships do not determine inclusion. We may earn a commission if you buy through a link — you shouldn’t pay more for that, and a commission never purchases a glowing write-up. See the affiliate disclosure.
More about Ash and why this site exists: About. Browse what’s currently featured: Best products.
